Brand Identity


A brand is the identity of a ‘specific’ service, product or business; a brand is something which is able to take many forms including things such as symbol, name, sign, colour combination and also a catchy slogan.
When dealing with a legally protected brand name, the correct term is referred to as ‘trademark’, is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.
Concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
Commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.