Showing posts with label Proposal. Show all posts
Showing posts with label Proposal. Show all posts
Friday, 4 February 2011
Initial ideas/proposal - Julio
Focusing on our findings of forms and conventions of music videos and dubstep music, I feel my idea should explore around the idea of selling and promoting the artist, therefore trying to develop an iconography for the artist. This can be created by having many close-up shots of the artist’s face and body parts to enforce sexual allure. From our interview research we found that a number of people said that when they hear ‘dubstep’, ideas of rave culture, streets and grime come into their mind. Therefore, I feel the artist’s performance should be done in the dark streets in central London, perhaps outside a club scene where there is still interesting colour and lighting as this enforces the rave culture and grime. Our target audience research showed the majority of our sample preferred a music video with external locations. Therefore, we should have many establishing shots of iconic London locations, for example, the London Eye, the O2 arena. However it is important to still keep the grimey/urban element of what people expect, so for example, shots of council estate or just typical urban themes like trains. Dubstep seems to be a genre that mostly interest males, therefore we can use themes that will attract their attention. However, as the vocals are by a female, we can use this opportunity to attract a female audience. This could be achieved by creating perhaps a romance theme or a situation that they can relate to or find interesting, for example, the intro being of the female preparing herself for a night out. I feel it is very important to emphasise the importance of colour as it a key element of the rave culture and also create a much livelier and interesting atmosphere.
Research Findings
Research Findings Through the various reseach we had collected, we have found the following; The type of music videos the general public tend to prefer is visual art, The second most popular choice was a narrative based video. This lays the foundation for what I have to design to make a music video that the general public would like. Another factor for me to consider is that our results also showed that, the location of the video does not matter that much to the viewer. This could indicate maybe of the majority of the population finds artistic visuals a more of a deciding factor to engage the viewers. For my music video I’m thinking of including a realist, non linier narrative. This is because relationships are a real life event that occurs in everyone’s life which makes it real. The non linier narrative allows the viewer to see what happened in the past and how it’s affecting the couple in the future. http://http://en.wikipedia.org/wiki/Visual_arts http://http://www.esfmedia.com/page/Narrative+theory
Final Idea
Through gathering various research and information from our chosen music genre, we found that that people most enjoy aspects of exterior locations and rave scenes when imagining a Dubstep music video. We discovered that our target audience found narratives, concept and visual art most appealing and worth watching because they were interested in fresh, innovative ideas. Instead of sticking to the typical genre codes and conventions of being ‘normal’ and ‘mainstream correct’ music video, we decided to take on fairly strong themes towards this Dubstep music video. Our group has chosen to take certain aspects from each person’s proposal and use them to develop a video that centres around the theme of Janay’s proposal about the young girl battling a drug addiction.
The video will start off with low angle shots, showing a girl in her late teens/early 20s whose name is brooke, coming in from a night out, she enters her bedroom (a posh hotel room) looking rough and haggard, implying that she’s had a serious night out in the city. As she walks into the room, she drops her high-heels on to the floor and walks into the bathroom. She starts to vomit up blood and then proceeds to undress and run a bath. Whilst the bath is running, she comes back into the bedroom and winds up a ballerina jewellery box. As she opens the box to reveal its contents, we see that it’s an array of drugs: cocaine, marijuana, heroin and pills. We also see a large roll of money, which indicates to us that she is very rich, or perhaps work of ‘cash in hand’ like drug smuggling or prostitution. She takes a few pills and snorts a line cocaine. She wipes the remains of cocaine off her nose and lies back on the bed, where she starts to think about the night’s events.
As she slips into a dream like state, we see the beginning of the night’s events unfolding. To indicate that this is a flashback, there will be shot of a clock but played in reverse. She is firstly seen sitting alone on in a cab that is heading into Central London. She steps out of the taxi, pays the fair and walks up through a main road with smoke behind her (referencing the 80’s movie’ Taxi’).
We start to see Brooke walking through the West End and she eventually meets up with two of her friends. They start to look out for a nightclub to go into. While this is happening, we also see shots of people ready to party, nightclubs and traffic connotating the West End’s vibrant nightlife. Every club they go to has a very long queue. The group eventually join one but leave as they are fed up of the queue taking too long and they are very cold. They decide to just buy their own alcohol from an off-licence so they can just get drunk and roam around the West End to have a goodtime. As they are in the middle of drinking, there is a moment where Brooke zones out in her mind and becomes unfocused of what is going on around her. Her friends ask her if she is okay and she pulls out of bag of cocaine from her handbag. Her friends are not willing to take them and get into an argument with Brooke as she is already in a bad state but she is prepared to make herself worse. She becomes very frustrated and tells her friends to “piss off”. We then see the group splitting apart with the camera being on the otherside of the road.
Brooke walks into a dark corner, sprinkles and snorts up a line of cocaine. When she walks back to the main road in her disorientated and drugged up state, she seems to be looking for something, but the audience does not know what it is. She look around a few corners, but only finds people that she doesn’t know doing random/unrelated actions such as; gambling, vomiting and kissing. She also sees a tramp sitting by a corner as well as a hooker looking for customers.
Pre-occupied by all this she accidentally bumps into a man. He helps her up and blows smoke into her face with a grin on his face. As the smoke clears we see that he is an ex-boyfriend who she was previously in an abusive relationship with. He grips her hand and doesn’t let go. She struggles to get of him but finally escapes by pushing him back. As she breaks free she starts running frantically and trips over. Her tights rip and she beings to cry. He goes towards her to help her up and offers her some of his drugs. Her state of loneliness makes her affections draw back to him and they begin to talk to each other.
They eventually walk reach a park bench where they sit down. She takes out a bottle of vodka from her bag and forces the drink down her throat and offers some to him, but he declines. She then takes her shoes off and twirls around on the grass to relish her mind-state. The ex-boyfriend takes out a roll-up of marijuana, lights it up and shares it with Brooke. After this, while taking of her jacket, she starts to realise that her ex-boyfriend could be up to something bad and has a flashback of her boyfriend slapping her. After the flashback, we see him stroking her cheek and she shakes her head, She quickly pushes him onto the floor very violently and runs away – which then the screen fades down.
We revisit the beginning of the music video, seeing her walking down the hotel hallway. As she gets close to her door, she takes a fall but is helped up by another man. Because of the earlier events, she is still scared and screams and pushes him away. When she enters the door, she walks over to the bed to sleep but finds that she is already on the bed, dead from an overdose.
During all of these scenes, we have cutaways to shots of a performance. In this, features the singer and a guitarist under a floodlight, sitting in an all black studio performing towards a camera. This would contain various shots of angles, distance and parts of the face and body.
Location – Central London, Hyde Park and the Grymsdyke hotel.
Time of day – Night.
The video will start off with low angle shots, showing a girl in her late teens/early 20s whose name is brooke, coming in from a night out, she enters her bedroom (a posh hotel room) looking rough and haggard, implying that she’s had a serious night out in the city. As she walks into the room, she drops her high-heels on to the floor and walks into the bathroom. She starts to vomit up blood and then proceeds to undress and run a bath. Whilst the bath is running, she comes back into the bedroom and winds up a ballerina jewellery box. As she opens the box to reveal its contents, we see that it’s an array of drugs: cocaine, marijuana, heroin and pills. We also see a large roll of money, which indicates to us that she is very rich, or perhaps work of ‘cash in hand’ like drug smuggling or prostitution. She takes a few pills and snorts a line cocaine. She wipes the remains of cocaine off her nose and lies back on the bed, where she starts to think about the night’s events.
As she slips into a dream like state, we see the beginning of the night’s events unfolding. To indicate that this is a flashback, there will be shot of a clock but played in reverse. She is firstly seen sitting alone on in a cab that is heading into Central London. She steps out of the taxi, pays the fair and walks up through a main road with smoke behind her (referencing the 80’s movie’ Taxi’).
We start to see Brooke walking through the West End and she eventually meets up with two of her friends. They start to look out for a nightclub to go into. While this is happening, we also see shots of people ready to party, nightclubs and traffic connotating the West End’s vibrant nightlife. Every club they go to has a very long queue. The group eventually join one but leave as they are fed up of the queue taking too long and they are very cold. They decide to just buy their own alcohol from an off-licence so they can just get drunk and roam around the West End to have a goodtime. As they are in the middle of drinking, there is a moment where Brooke zones out in her mind and becomes unfocused of what is going on around her. Her friends ask her if she is okay and she pulls out of bag of cocaine from her handbag. Her friends are not willing to take them and get into an argument with Brooke as she is already in a bad state but she is prepared to make herself worse. She becomes very frustrated and tells her friends to “piss off”. We then see the group splitting apart with the camera being on the otherside of the road.
Brooke walks into a dark corner, sprinkles and snorts up a line of cocaine. When she walks back to the main road in her disorientated and drugged up state, she seems to be looking for something, but the audience does not know what it is. She look around a few corners, but only finds people that she doesn’t know doing random/unrelated actions such as; gambling, vomiting and kissing. She also sees a tramp sitting by a corner as well as a hooker looking for customers.
Pre-occupied by all this she accidentally bumps into a man. He helps her up and blows smoke into her face with a grin on his face. As the smoke clears we see that he is an ex-boyfriend who she was previously in an abusive relationship with. He grips her hand and doesn’t let go. She struggles to get of him but finally escapes by pushing him back. As she breaks free she starts running frantically and trips over. Her tights rip and she beings to cry. He goes towards her to help her up and offers her some of his drugs. Her state of loneliness makes her affections draw back to him and they begin to talk to each other.
They eventually walk reach a park bench where they sit down. She takes out a bottle of vodka from her bag and forces the drink down her throat and offers some to him, but he declines. She then takes her shoes off and twirls around on the grass to relish her mind-state. The ex-boyfriend takes out a roll-up of marijuana, lights it up and shares it with Brooke. After this, while taking of her jacket, she starts to realise that her ex-boyfriend could be up to something bad and has a flashback of her boyfriend slapping her. After the flashback, we see him stroking her cheek and she shakes her head, She quickly pushes him onto the floor very violently and runs away – which then the screen fades down.
We revisit the beginning of the music video, seeing her walking down the hotel hallway. As she gets close to her door, she takes a fall but is helped up by another man. Because of the earlier events, she is still scared and screams and pushes him away. When she enters the door, she walks over to the bed to sleep but finds that she is already on the bed, dead from an overdose.
During all of these scenes, we have cutaways to shots of a performance. In this, features the singer and a guitarist under a floodlight, sitting in an all black studio performing towards a camera. This would contain various shots of angles, distance and parts of the face and body.
Location – Central London, Hyde Park and the Grymsdyke hotel.
Time of day – Night.
Tuesday, 9 November 2010
Proposal
Inspired by the fact that our target audience found music videos which consisted of a narrative or visual art more appealing (Our Statistics reveal that visual art was the most popular with narrative coming in second) – Surprisingly, as many of the big performers with mainstream music are more performance dominated, But through using the help of our questionnaire feedback I envisioned our song, ‘Blue foundation; Eyes on fire’, to consist of a multi-strand narrative so that the audience would have a lot to keep them engaged throughout the video, and use visual art throughout as well, which would help to make a statement.
Through my lyrics analysis, I decided that my narrative would be based around a young girl (Late teens), Battling a drug addiction, Her ongoing drug use causes her to end up with schizophrenia. Whilst injecting heroin and drinking vodka, she finds herself in a maze looking for someone, but she doesn’t know who yet – “I’ll seek you out”. As she turns each of the corners of the maze, she finds a different person in bad situations e.g.: crying, self mutilation, snorting coke, vomiting ect, after seeing all this she becomes severely disorientated (The streets – Blinded by the lights) and faints, when she wakes up she finds herself back where she originally was but with Polaroid’s of herself in all those bad situations instead of the other people she saw – (Brandy and Ray-j : Another day in paradise)
In the end the whole video rewinds, she looks at herself in the mirror, only to find she’s actually dead (Overdosed).
Location: In terms of location, I thought that we could use a house (someone’s bedroom) and Central London.
Camera Angles: I thought that most of the camera angels would be POV shots (The prodigy – smack my bitch up), this would enable us to really get inside the characters head and see what they are seeing. [ Canted angles – help enhance the feeling of disorientation ]
Character: Caucasian girl, late-teen – I’ve opted to use this character as it is a woman singing the lyrics and I feel that a female lead would compliment the song and I want her to be in her late teens because that the time when the most messed up stuff happens to people.
Time of day: Night – extenuate the vibe/feel of the video.
Which record label: Indie, as the music used is not mainstream and they are more likely to undertake a video idea such as this.
Inspired by the fact that our target audience found music videos which consisted of a narrative or visual art more appealing (Our Statistics reveal that visual art was the most popular with narrative coming in second) – Surprisingly, as many of the big performers with mainstream music are more performance dominated, But through using the help of our questionnaire feedback I envisioned our song, ‘Blue foundation; Eyes on fire’, to consist of a multi-strand narrative so that the audience would have a lot to keep them engaged throughout the video, and use visual art throughout as well, which would help to make a statement.
Through my lyrics analysis, I decided that my narrative would be based around a young girl (Late teens), Battling a drug addiction, Her ongoing drug use causes her to end up with schizophrenia. Whilst injecting heroin and drinking vodka, she finds herself in a maze looking for someone, but she doesn’t know who yet – “I’ll seek you out”. As she turns each of the corners of the maze, she finds a different person in bad situations e.g.: crying, self mutilation, snorting coke, vomiting ect, after seeing all this she becomes severely disorientated (The streets – Blinded by the lights) and faints, when she wakes up she finds herself back where she originally was but with Polaroid’s of herself in all those bad situations instead of the other people she saw – (Brandy and Ray-j : Another day in paradise)
In the end the whole video rewinds, she looks at herself in the mirror, only to find she’s actually dead (Overdosed).
Location: In terms of location, I thought that we could use a house (someone’s bedroom) and Central London.
Camera Angles: I thought that most of the camera angels would be POV shots (The prodigy – smack my bitch up), this would enable us to really get inside the characters head and see what they are seeing. [ Canted angles – help enhance the feeling of disorientation ]
Character: Caucasian girl, late-teen – I’ve opted to use this character as it is a woman singing the lyrics and I feel that a female lead would compliment the song and I want her to be in her late teens because that the time when the most messed up stuff happens to people.
Time of day: Night – extenuate the vibe/feel of the video.
Which record label: Indie, as the music used is not mainstream and they are more likely to undertake a video idea such as this.
Monday, 8 November 2010
Initial ideas
From the research we have collected we found the following. The type of music videos the general public tend to prefer is visual art. The second most popular choice was a narrative based video. This lays the foundation for what I have to design to make a music video that the general public would like. Another factor for me to consider is that our results also showed that the location of the video does not matter that much to the viewer. This could indicate maybe of the majority of the population finds artistic visuals a more of a deciding factor to engage the viewers.
For my music video I’m thinking of including a realist, non linier narrative. This is because relationships are a real life event that occurs in everyone’s life which makes it real. The non linier narrative allows the viewer to see what happened in the past and how it’s affecting the couple in the future.
My ideas have come from drum and bass artists ‘Chase & Status’. This group is known for making videos with many different concepts. For example their song “Hypest Hype” featuring Tempa T is a performance driven video. It included flashy lights, the fans reactions to live concerts and most notably the back stage to the artist’s pre preparation and actual live performance. Click Here To View Hypest Hype
However they also have narrative driven videos such as “End Credits featuring Plan B” It is a non linier narrative video, and from it you’re able to see the stark contrast between the imagery and shots and how it makes it completely different to Hypest Hype. Narrative videos are constructed in a way which relate to the lyrics for the viewer to see. Our song is by blue foundation called “Eyes on Fire” which is remixed by zeds dead. I personally feel that it is a video about a relationship. Click Here To View End Credits
With the video I’m thinking of having a woman in her mid twenties having flashbacks of being hurt by her lover by lies and arguments. This will be shown in a greyscale image to signify the past. We’ll have an establishing shot of a woman in her living room sitting down on a sofa contemplating her life. Her boyfriend is out at that current time and she thinks that he’s hiding things from her, so she uses a friend to spy on him and take a few pictures. After gaining an insight about him seeing other girls, she looks back at what has happened so far and now as she’s ready to confront her boyfriend and seek the truth. The lyrics in the background that will compliment the visuals will say “I’ll seek you out/ Flay you alive/ One more word and you won’t survive/ And I’m not scared of your stolen power/ I see right through you any hour”
She’s mulling over ending her relationship and at that moment her boyfriend enters home. The girlfriend asks questions about where he has been etc. They are seen arguing, with the boyfriend saying you shouldn’t break up and pleading his innocence. This will be done using shot reverse shots and many close ups to signify emotion and each other’s opinions. She’s having none of it and is just laughing at his lies. When the following lyrics come
“I’m taking it slow/ Feeding my flame/ Shuffling the cards of your game/ And just in time/ In the right place / Suddenly I will play my ace”
The ace she refers to in the song which will be the pictures her friends take and she is just going to be sitting on her sofa waiting for the perfect time to show it to him.
The girlfriend would then storm out and go to London to take her mind away from what has happened, in which
the rest of the video would be shot at night to supplement the mood. 
From this we can show the woman walking through London and gather shots such as clubs, tourist spots like the London Eye and the Houses of Parliament.A variety of shots such as cut shots to switch from one place to another. This would allow us to create the perfect atmosphere of a cold winter’s night with the added extra lights of London City. As she’s walking she will see a few couples who seem good together and she will wonder what went wrong with hers, and parallel editing would be used to show her bad relationship and what she really wanted.
Sunday, 7 November 2010
Initial Proposal Idea
From my research and findings I have come up with a suitable idea for my ideas for our music video proposal. My findings from my research come from a band which genre is electronic. The song is sung by a band called The Prodigy. The Prodigy mainly sings only drum and bass and also has a few electronic songs. The song that I really like the song Smack my bitch up by The Prodigy and has inspired me with some of their ideas that I can include in my music proposal.
The ideas I really like is the twist at the end of the music video as nearly everybody thinks that the person who he/she is involved with in the bedroom is going to be a man as the person he is with is a woman from a strip club that he/she actually visited earlier that night. The twist at the end is that the person you think is a man is actually a woman who is a homosexual.
The ideas that I would like to use for my music video proposal are use throughout the whole video in Smack my Bitch up by The Prodigy. For example, the fact that the video is shot in 1st person mode really excites me as we could use it for our music video eventually. If we shot our music video in 1st person mode throughout our own music video I think it would have a really good impact as it would be something different. I think that in our music video we should have a man not much older than 21. The man should have the camera attached to his chest so that the shots are in 1st person mode and the viewers can see everything that our actor can see. My ideas are inspired by this video below.
In our music video I also think that we should cut back to another actor in a studio lip sinking our choice of song which is called Eyes on fire by Blue foundation but is a remix by Zeds Dead. This would add to our video time and would be appropriate and innovative to our music video. Our actor being filmed throughout the city of London at night time should be filmed in several different locations. For example, Oxford street, London Eye, River Thames and Camden Town. The pictures shots below are the locations I would like to film at.
Camden Town
Oxford Steet
The London Eye on The River Thames
The ideas I really like is the twist at the end of the music video as nearly everybody thinks that the person who he/she is involved with in the bedroom is going to be a man as the person he is with is a woman from a strip club that he/she actually visited earlier that night. The twist at the end is that the person you think is a man is actually a woman who is a homosexual.
The ideas that I would like to use for my music video proposal are use throughout the whole video in Smack my Bitch up by The Prodigy. For example, the fact that the video is shot in 1st person mode really excites me as we could use it for our music video eventually. If we shot our music video in 1st person mode throughout our own music video I think it would have a really good impact as it would be something different. I think that in our music video we should have a man not much older than 21. The man should have the camera attached to his chest so that the shots are in 1st person mode and the viewers can see everything that our actor can see. My ideas are inspired by this video below.
In our music video I also think that we should cut back to another actor in a studio lip sinking our choice of song which is called Eyes on fire by Blue foundation but is a remix by Zeds Dead. This would add to our video time and would be appropriate and innovative to our music video. Our actor being filmed throughout the city of London at night time should be filmed in several different locations. For example, Oxford street, London Eye, River Thames and Camden Town. The pictures shots below are the locations I would like to film at.
Camden Town
Oxford Steet
The London Eye on The River Thames
Subscribe to:
Posts (Atom)