Proposal


Inspired by the fact that our target audience found music videos which consisted of a narrative or visual art more appealing (Our Statistics reveal that visual art was the most popular with narrative coming in second) – Surprisingly, as many of the big performers with mainstream music are more performance dominated, But through using the help of our questionnaire feedback I envisioned our song, ‘Blue foundation; Eyes on fire’, to consist of a multi-strand narrative so that the audience would have a lot to keep them engaged throughout the video, and use visual art throughout as well, which would help to make a statement.

Through my lyrics analysis, I decided that my narrative would be based around a young girl (Late teens), Battling a drug addiction, Her ongoing drug use causes her to end up with schizophrenia. Whilst injecting heroin and drinking vodka, she finds herself in a maze looking for someone, but she doesn’t know who yet – “I’ll seek you out”. As she turns each of the corners of the maze, she finds a different person in bad situations e.g.: crying, self mutilation, snorting coke, vomiting ect, after seeing all this she becomes severely disorientated (The streets – Blinded by the lights) and faints, when she wakes up she finds herself back where she originally was but with Polaroid’s of herself in all those bad situations instead of the other people she saw – (Brandy and Ray-j : Another day in paradise)


In the end the whole video rewinds, she looks at herself in the mirror, only to find she’s actually dead (Overdosed).

Location: In terms of location, I thought that we could use a house (someone’s bedroom) and Central London.

Camera Angles: I thought that most of the camera angels would be POV shots (The prodigy – smack my bitch up), this would enable us to really get inside the characters head and see what they are seeing. [ Canted angles – help enhance the feeling of disorientation ]

Character: Caucasian girl, late-teen – I’ve opted to use this character as it is a woman singing the lyrics and I feel that a female lead would compliment the song and I want her to be in her late teens because that the time when the most messed up stuff happens to people.

Time of day: Night – extenuate the vibe/feel of the video.

Which record label: Indie, as the music used is not mainstream and they are more likely to undertake a video idea such as this.