Monday, 8 November 2010

Conclusion of textual analysis

Genre

The genre for many videos analysed by our group show a urban area. For example we see the use of a grimy high-rise council flat in the song by Wiley called “Never Be Your Woman” Ft. Emeli Sandé. The use of high rise council block in a dull setting connotes a lack of energy in the neighborhood and also represents Bow of East London as it is one of London’s deprived areas.

The next video which was analysed was by Katy B called “on a mission”. There’s an establishing shot showing a dark shadowed using low level lighting in a London area. When the camera pull focuses, we learn that the building is the O2 arena in south London which is an urban area. Urban areas are a common feature with Dubstep music videos.

However a different video which will be still counted as in the ‘Grime’ genre starts of differently, it’s by Skepta called bad boy. The video begins, and within the establishing shot in which we are able to see Skepta’s back with a large tattoo reading ‘SKEPTA’ beside him we see a pretty lady who is well dressed in a black evening dress. Though it starts of different, it can signify many things. The tattoo may mean that Skepta prides him highly and had to prove it with the tattoo. The woman who was beside him was wearing a black dress which may mean sadness and neglect. She’s also serving him breakfast on a silver platter. This implies that he always get what he wants, derived from the saying “served on a silver platter” and can be related to the name of the song “Bad Boy”


Another music video is by chase and status called “end credits” featuring Plan B. It starts off with a mid shot, slow motion of a hooded man falling down on a concrete floor, just as he’s about to touch the floor we have a close up of his face to show the full impact of the fall. Once he touches the floor everything is back at normal pace and we can see a foot walking past him. This is quite different from the other genres because at the beginning we hear an acoustic sound of a guitar, however when the video begins to pick up momentum it changes into a drum and bass genre and throughout the video we see plenty of visuals to compliment the sound.


Music

In terms of music Skepta’s “bad Boy” song is chart music. It entered number 26 on the UK Singles Chart. Katy B’s “Katy on a mission” is also seen as mainstream music which debuted and peaked at number five on the UK Singles Chart. The single then dropped three places to number eight. It has since spent four consecutive weeks at number eight and six consecutive weeks in the top ten. Though Dubstep is seen as an underground genre due to its low publicity in mainstream music, Katy B’s song challenged that and showed how successful it can be and therefore is unique in its own way. “Never Be Your Woman” by Wiley entered the UK Singles Chart at its current peak position of #8 selling just under 20,000 copies. It showed the level of success and an influence Wiley has in the British music industry with his crossover sound that bridges underground and dance genres together. End Credits reached number nine in the UK Singles Chart. To follow on, it was used in a trailer for the video game F1 2010 as well as the Michael Caine film Harry Brown, in which Plan B co starred. It shows that even though the genre is fast paced and more underground, it can be used in different contexts to relate to visuals for certain scenes or adverts.


Theme/ideology

The Theme behind Skepta’s “Bad Boy” is about a guy treating his girlfriend in a bad way by not complimenting her, not turning up to events she wants him to as well as arguing with her. Skepta justifies this by saying “you’re too deep in love, you need to jump out like free wily”. It shows that although he’s seeing this girl their not in a relationship and he’s looking to take things slow, hence whey they refer him as the ‘bad boy’.
Katy B’s “Katy on a mission” is about being trapped by music, which has taken over her gotten herself lost in the sound. This can be seen on the song in the 40 second mark, where the DJ is caught seeing ‘vybsing’ a term for getting lost in the sound
Click Here To View Katy B’s Video

The meaning of the song by Wiley is about Wiley as himself, growing and maturing as a person from a toddler to a young adult. He’s is seen being brought up in his estate in east London. It also shows what use to happen around his everyday life from a very young age as well as what he used to do at certain points in his life. An example is when he’s seen rapping around the teenage years.

End credits by Chase and Status is a cold, eerie song that is emotionally driven by its wordings. “When the blood dries in my veins/ and my Heart feels no more pain/ I know, I'll be on my way to heaven's door” These lyrics suggest that Plan B, the vocalist in the song is suggesting when he dies he knows he will be going to heaven.


Narrative

All four videos have a narrative behind it. Skepta’s song is about him being a guy and just enjoying life as it comes. The meaning is about how his girlfriend wants to control him but he wants to enjoy life at the same time, this is mentions in the following lyrics. ‘All you do is moan and complain/ It was good when your friend came/ But anytime when my friends want to come around/ You start going insane in the membrane’. In the video Skepta is playing himself and the viewers can immediately relate it to him as he’s narrating the video about himself. Katy B’s “Katy on a mission” is a performance based video, which is about her losing all control and sending yourself into a zone where you let the music control you. The performance based video shows how her fans react to it and how they also indulge themselves into the song and just start partying. Wiley’s track is also a narrative based video like Skepta’s. It shows him at 4 stages in his life; being a toddler, infant, teenager and an adult. Although we do not see Wiley as himself in the end, it still sends the same meaning as Wiley is explaining his life to the audience. By having a kid, a teenage we could see how it was for Wiley when growing up. From End credits, Plan B is giving a narration about an event that happened to him and how it affected him. Moreover, you see he has passed away and that he comes in the form of a ghost and is telling a story of what went on that made him commit those actions. Plan B who sings the lyrics sets the narration in the 3rd person so we as viewers know what happened.


Technical codes

The technical codes from all four videos have some similarity, but on the whole are generally different. Only one video is fully performance based (Katy B- On a mission). However the other 3 are all narrative based. End credits uses many different shots, especially close ups and quick takes to create uncertainty for the viewer. The canted angles allows the viewer to feel confused, but with the quick takes and close ups of some pivotal scenes, the viewer is able to relate to the video. The close ups show the lip sync for the performance based in Katy B’s video as well as the performance part that Plan B does in End Credits.
To continue, close ups allow the audience to see the emotions of the characters. This is best seen in ‘Bad Boy’ by Skepta, where the girl is left by herself on her boyfriend’s birthday whilst he parties with his friends. We can easily see the girl is distraught through the close up and that’s the effect it creates.
Wiley’s video, ‘Never Be a Woman’ uses a variety of tracking shots to set the mood and the environment Wiley was brought up in. In the performance parts, it also continues using mid shots and close up to demonstrates lip sync.


Symbolic codes/Representation

Mis-en-scene plays a part in every music video. First we have the props of each video. In bad boy by Skepta he’s seen being served in a sliver platter as well as wearing a smart white shirt with black trousers when getting ready to go out. This connotes to a fancy life and a life of party as seen in the video. His girlfriend is also dressed up well in a black dress long straight hair to show simplicity and elegance.... Link to Skepta’s Bad Boy video: Click Here To View The Video

Wiley’s video is set in east London, in a place with high rising estates. The area is in fact one of London’s most deprived area known as Bow situated in east London.

The clothes he’s seen wearing shows us how deprived he may have been when growing up as a child.


Katy B’s song shows us the codes for performing in a live show. We have a live stage, microphone and fans dancing to her song. It shows us a live atmosphere. To follow on the use of colours can be seen in the smoke used at live performances to set the mood which in this case was letting yourself go in the music and having a energetic mood. Katy B is seen wearing red lipstick, tight jeans, a jacket and trainers. The lipstick being red could represent seduction or alerting the audience. The reason for this is because it stands out from the normal everyday life and red can be seen as sexual. The clothing however is not what you find people wearing to parties as teenagers and young women of similar age are known to wear dresses and heels, however as Dubstep is an underground genre the outfit Katy B is wearing follows its conventional codes of jeans trainers and a track top of some sort.

Codes and representation that distinguishes End Credits by Chase and Status from conventional genres are its low key, low level lighting. This creates a secretive ambience through its high level of shadown and surroundings in which the the music video is shot. This is all parallel to the lyrics. For example “When my mind stops thinking/ My eyes stop blinking/ I hope/ Somebody's there”. There’s also scenes of violence, sexuality as well as possible drug related problems. The use of hoodies falls into the violence category as it’s stereotyped that people in hoodies should not be approached and may be dangerous. Chase and Status along with Plan B picked up on this and followed these codes.


Culture codes

All the videos represent modern culture. The best example for this is Wiley’s video. It shows current town Bow in east London, as well as how it use to be before. You can see from the location how run down the place looks but also how people live in those types of areas to socialise and commute.

Skepta’s video on the other hand shows a more stylish life which is best represented as a Hollywood lifestyle. Champagne bottles, elegant suits and beautiful women are just to name a few things seen in the video. The ‘perfect' life shown to the audience by Hollywood is what has young kids dreaming off as they all want to be having that lavish lifestyle when their older. This is also represented towards the end of Wiley’s video when he’s seen celebrating with champagne and going home in an Aston Martin worth around £250,000.

Katy B’s video can be seen as a party culture with teenagers going to raves seeing performers performing their favourite songs. This is a everyday thing that happens late night across London and England which London formidably is known for that which results in many tourists coming to the capital.

The culture codes for ‘End Credits’ tell us the more anti social side of London which include violence, sexuality and drug related issues across the youth and young adults. This stuff is shown in the news about violent crimes across the UK and chase and Status are showing what the reasons may have been for their actions and whether it can be justified or not.

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