Initial ideas

From the research we have collected we found the following. The type of music videos the general public tend to prefer is visual art. The second most popular choice was a narrative based video. This lays the foundation for what I have to design to make a music video that the general public would like. Another factor for me to consider is that our results also showed that the location of the video does not matter that much to the viewer. This could indicate maybe of the majority of the population finds artistic visuals a more of a deciding factor to engage the viewers.

For my music video I’m thinking of including a realist, non linier narrative. This is because relationships are a real life event that occurs in everyone’s life which makes it real. The non linier narrative allows the viewer to see what happened in the past and how it’s affecting the couple in the future.

My ideas have come from drum and bass artists ‘Chase & Status’. This group is known for making videos with many different concepts. For example their song “Hypest Hype” featuring Tempa T is a performance driven video. It included flashy lights, the fans reactions to live concerts and most notably the back stage to the artist’s pre preparation and actual live performance. Click Here To View Hypest Hype

However they also have narrative driven videos such as “End Credits featuring Plan B” It is a non linier narrative video, and from it you’re able to see the stark contrast between the imagery and shots and how it makes it completely different to Hypest Hype. Narrative videos are constructed in a way which relate to the lyrics for the viewer to see. Our song is by blue foundation called “Eyes on Fire” which is remixed by zeds dead. I personally feel that it is a video about a relationship. Click Here To View End Credits

With the video I’m thinking of having a woman in her mid twenties having flashbacks of being hurt by her lover by lies and arguments. This will be shown in a greyscale image to signify the past. We’ll have an establishing shot of a woman in her living room sitting down on a sofa contemplating her life. Her boyfriend is out at that current time and she thinks that he’s hiding things from her, so she uses a friend to spy on him and take a few pictures. After gaining an insight about him seeing other girls, she looks back at what has happened so far and now as she’s ready to confront her boyfriend and seek the truth. The lyrics in the background that will compliment the visuals will say “I’ll seek you out/ Flay you alive/ One more word and you won’t survive/ And I’m not scared of your stolen power/ I see right through you any hour”

She’s mulling over ending her relationship and at that moment her boyfriend enters home. The girlfriend asks questions about where he has been etc. They are seen arguing, with the boyfriend saying you shouldn’t break up and pleading his innocence. This will be done using shot reverse shots and many close ups to signify emotion and each other’s opinions. She’s having none of it and is just laughing at his lies. When the following lyrics come
“I’m taking it slow/ Feeding my flame/ Shuffling the cards of your game/ And just in time/ In the right place / Suddenly I will play my ace”
The ace she refers to in the song which will be the pictures her friends take and she is just going to be sitting on her sofa waiting for the perfect time to show it to him.

The girlfriend would then storm out and go to London to take her mind away from what has happened, in which the rest of the video would be shot at night to supplement the mood. From this we can show the woman walking through London and gather shots such as clubs, tourist spots like the London Eye and the Houses of Parliament.
A variety of shots such as cut shots to switch from one place to another. This would allow us to create the perfect atmosphere of a cold winter’s night with the added extra lights of London City. As she’s walking she will see a few couples who seem good together and she will wonder what went wrong with hers, and parallel editing would be used to show her bad relationship and what she really wanted.