Target Audience Research - Example of the Questionnaire

Questionnaire – Music Videos


1) Are you
[ ] Male [ ] Female

2) Which age group are you within?
[ ] -15 [ ] 16-24 [ ] 25-30 [ ]31-40 [ ] 41+

3) What race are you?
[ ] White [ ] Black [ ] Asian [ ] Mixed (please specify) …………...
[ ] Prefer not to say [ ] Other (please specify) …………...

4) What is currently your favourite music video?
Song - …………………………………………..
Artist - …………………………………………..
Genre - …………………………………………

5) What are your favourite aspects of a music video do you enjoy?
[ ] The Performance [ ] A Narrative [ ] A Concept
[ ] Visual Art/Abstract [ ] CGI/Animation
[ ] Something we did not mention (please specify) …………………………..

6) What are your favourite music genres?
[ ] Hip-hop [ ] R&B [ ] Rock [ ] Soft Rock
[ ] Acoustic [ ] Folk [ ] Electronic [ ]House
[ ] Garage [ ] Dubstep [ ] Drum and bass [ ] Pop
[ ] A genre that was not mentioned (please specify) …………………………

7) Has a music video ever changed your opinion of a song, in either a positive or negative way?
[ ] Yes Positively [ ] No Positively [ ] Depends on the genre
[ ] Yes Negatively [ ] No Negatively

8) Do you watch music videos music videos made by independent/unsigned artists?
[ ] Yes [ ] No [ ] Don’t know

9) Which do you prefer a music video to be shot in?
[ ] Interior studio [ ] External location
[ ] Mixture [ ] Doesn’t matter

10) Do you feel that a music genre should stick to particular music video styles and stereotypes?
[ ] Yes [ ] No